Music marketing and distribution.

We work with artists, labels and rights holders on releases, campaigns and digital growth.

Channels we work across

SpotifyApple MusicTikTokInstagramYouTubeNetEase CloudQQ MusicDouyin SpotifyApple MusicTikTokInstagramYouTubeNetEase CloudQQ MusicDouyin

01 — About

Built around
the release.

SPLINTER MUSIC is an independent music company. We plan releases, run marketing campaigns and help music reach the people who will care about it.

We work across distribution, creator marketing, content and release strategy.

02 — Services

Practical support for every stage of a release.

For artists & labels

Campaign planning, creator outreach and social content for new releases.

For artists, labels & rights holders

Release setup and delivery across major music platforms.

For artists & labels

TikTok, Instagram and creator-led campaigns that put a release in front of the audiences who will share it.

For independent labels

Flexible release and marketing support for independent labels.

03 — Who we work with

Release partners across artists, labels and rights.

Independent and emerging acts building a release plan, audience and catalogue presence.

Independent labels that need focused marketing and distribution support around key releases.

Managers, publishers and catalogue owners looking for clear campaign execution.

04 — Selected projects

Music promotion and marketing collaborations.

Promotion collaboration

YANGYINYUE

Track · 2025

Marketing collaboration

Aioz, xxxmiracle

Track · 2023

Marketing collaboration

PPlin 林芃逸

Single · 2024

05 — How we work

A clear path from brief to release week.

01
Brief

Share the release, timeline, market and goals. We define scope and priorities.
02
Plan

Campaign structure, distribution setup, creative direction and channel mix.
03
Build

Assets, outreach, platform delivery and pre-release momentum.
04
Release

Launch execution, optimisation and reporting through the campaign window.